

About Us
From Quiet Insights to Impactful Growth
Marketing is 90% Psychology, 10% Product
I’ve spent the last seven years exploring the layers of brand psychology—starting at Google, learning storytelling at Hindustan Times, and driving consumer connection at Amex. For the past three years, I’ve been building and consulting brands at my own marketing agency.
Brands like KFC, Dominos, Decathlon, Aldo, DLF, and Madame Tussauds have trusted me not just for strategies, but for sensitivity—to audience, to emotion, to timing. My belief? Marketing is 90% psychology, 10% product. People don’t buy logos—they buy feelings.